Ravensburger BRIO - Case Study - wearembcreative.com
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Ravensburger BRIO – Case Study


We have enjoyed many long years that you’d need more than two hands to count on with Ravensburger, working with them annually on several publications, including their main catalogue as well as interim catalogues, leaflets, advertising and point-of-sale assets.


The annual main catalogue has grown to more than twice its original size over the years. Now over 200 pages feature their vast collection of 2D and 3D jigsaw puzzles created by artists from all over the world, as well as familiar licensed characters from the worlds of Disney, Marvel, Nickelodeon and more. Their business has grown to also include Craft sets, GraviTrax – the interactive track system, ThinkFun educational games, family and children’s games and most recently the world famous BRIO – maker of beautiful wooden toys and train sets for over 130 years.


Every year, we visit the Ravensburger BRIO stand at the annual Toy Fair in London to reconnect in person as well as to see (and play with!) the new products being introduced. It gives us the opportunity to better understand their requirements from us as well as reaffirm our commitment to them. And we are pretty sure they are letting us win most of the game demos.